Client Overview

Something Inc. is a performance-driven SEO agency focused on helping SaaS companies capture revenue through conversion-focused content and organic search.

They had a strong delivery model, clear proof of results, and solid inbound traction - but outbound was still a black box.

They were tired of guesswork, underwhelming appointment setters, and templated outreach that didn’t match the quality of their service.

The Challenge

They didn’t just need more meetings.

They needed meetings with qualified SaaS founders who understood the value of SEO - and had the intent, budget, and growth goals to buy.

Previous cold outreach had flopped due to:

• Vague pain points

• Copy written in-house with no data

• Lists based on titles, not buying signals

• Zero alignment between message and funnel

They needed a system rooted in real market truth - not assumptions.

Our Strategy

We deployed the Signal Extraction Method™ to uncover what their best buyers actually care about, and built a fully managed outbound system to match.

Step 1: Market Insight Extraction

We ran live interviews with:

• Past and current clients

• ICP-aligned SaaS founders

This revealed key language, funnel gaps, buying objections, and priority triggers their ideal clients actually use.

Step 2: Data + Personalization Setup

We used Clay to enrich each prospect with:

• Funnel inefficiencies

• Paid/organic traffic trends

• Recent funding or team growth

• Live SEO signals (bounce rate, time on site, etc.)

We scored leads using these signals to prioritize founders with pain, awareness, and intent.

Step 3: Cold Email Execution

We wrote 3 fully customized campaigns, aligned to funnel stage and service type, each with:

• Trigger-based personalization

• CTAs focused on curiosity, not pressure

• A/B tested subject lines and opening angles

Our team handled everything post-send - inbox management, qualification, and live reply handling.

The Results

In the first 9 days of launch:

• 6 qualified meetings booked

• 1 closed client worth $3.3K

• $40K+ pipeline built from follow-up conversations

• Replies from high-intent SaaS founders who felt “like the email was written just for them”

All with zero referrals, no outbound team, and no ad spend.

Why It Worked

This campaign wasn’t built around cold outreach best practices.

It was built around buyer psychology.

• Messaging was lifted directly from the market

• Targeting was scored using real-time behavior

• The system was designed to be owned and scaled - not outsourced indefinitely

This wasn’t about sending more emails.

It was about sending the right ones.